On Heather’s website there are some behind-the-scenes snippets explaining how he crafted the video.
Here are some additional behind-the-scenes quandaries Heather answered for us:
CapRadio Music: In the “irony is not coincidence” frame, the married couple in the rain is an Alanis Morrissette reference, right? Was that Al’s direction or your idea?
Jarrett Heather: Al offered “bonus points” if I could make fun of Alanis Morissette in that shot, but the visual joke was my design. It seemed obvious to contrast imagery from her pseudo-ironic lyrics against something genuinely ironic. Choosing a symbol for “irony” that you can visually ingest in a fraction of a second while all this other stuff is happening on screen was a huge challenge. I knew if there was even the slightest ambiguity someone on the internet would be asking, “well, is it ironic… really?” Thankfully the burning firetruck seems to make everyone laugh.
CapRadio Music: Everyone makes mistakes, what safegaurds were in place to ensure no use of incorrect grammar ended up in the final product?
Jarrett Heather: Al was a fastidious proofreader, and I was grateful for his help. Typos slipped into the art now and then (I’m pretty sure I even spelled his name wrong in a render or two), but we got most of them corrected. The few that remain are now classified as Easter eggs rather than errors.
CapRadio Music: Is “Weird Al” really a grammar nut, or did he have grammar consulting when writing the song.
Jarrett Heather: Al didn’t share with me if he did any outside research for the lyrics. I had to do a bit, having forgotten how to diagram sentences 20 years ago. Actually, I just got an email from a professional copy editor, thanking me for using accurate “mark-up” in the typewriter shot. So it’s nice to know that people notice when you take the time to get those little details right. And a relief to know other copy editors probably won’t be writing to complain how I did it wrong.
Yankovic is releasing a video a day this week, starting Monday. His album, Mandatory Fun, was released on Tuesday.
Full story: http://bit.ly/1t5GRtJ